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MagnaColours Launches BluePrint Campaign

Corporate sponsorship with ocean conservation charity Just One Ocean.

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By: Anthony Locicero

Copy editor, New York Post

MagnaColours will launch its BluePrint campaign –  a corporate sustainability partnership between Magna and ocean conservation charity Just One Ocean – at the ISS Long Beach exhibition, which runs Jan. 18-20.  
 
The aim of the project is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry.
 
Environmentalist, researcher and speaker David Jones started Just One Ocean in 2014.
 
“As a UK conservation charity having the support of business and industry is important to us,” Jones said. “We are proactively undertaking research and raising awareness of ocean issues, but we need help from a wide range of organizations to do that.  However, it is also important to us that we forge relationships with organizations that not only reflect our goals and objectives but also contribute in some way to making the planet and the oceans potentially a better place.”
 
Magna’s support will contribute to two research projects: The Big Microplastic Survey, a science program that gathers data about the scale and distribution of microplastics; and an expedition to the Northwest Passage.
 
The latter will be focused on gathering data from the arctic circle on the impact of anthropogenic activities involving students from UK and EU universities to undertake experiments and bring back information.
 
“By choosing MagnaPrint inks, screen-printers and brands can reduce their impact on the environment through eradicating harmful chemicals, reducing unnecessary ink consumption and increasing their production efficiency,” MagnaColours Chairman and Owner Tom Abbey said. “As we continue to develop even more sustainable screen-printing inks, with the BluePrint campaign we are also positively supporting the health of the earth’s oceans.”
 

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